Almost everyone would agree that NGOs are a good thing, that Cooperation is positive and that Development Projects are necessary. That's why many of us think about donating money to an NGO, but then various kinds of criticism come to join our natural reluctance to give money away. Even when we trust that a NGO is not corrupted, and that they really want to make a difference, we keep on worrying about "what are they going to do with the money".
Well, we all should realize that our criticism of the Third Sector has a totally mistaken focus. We have thought that non-profit Companies shouldn't work under the same rules as the rest. That Marketing, Business Models and Investments are evil tools that the Third Sector must avoid.
This video is a must if you ever thought this. It tells the five ways in which we are judging the Third Sector the wrong way:
But it’s also true that in many NGOs is needed a change in the way things are done. Many of them manage enormous amounts of money and their impact is either small (the money is useless) or negative (they create dependency).
In this other talk, Ernesto Sirolli sets the key of NGOs efficiency when it comes to development projects: Listen to the local entrepreneurs:
If both the people around and the people inside NGOs follow this simple yet effective tips, the future of the Third Sector can be very fruitful. I'm convinced that a change in this direction will lead to finally see non-profit organizations making a big difference.
So please, share it: http://notjustmarketing.blogspot.de/2013/03/the-future-of-third-sector.html
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